Branding is “the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa,” says Jay Baer of digital marketing consultancy Convince & Convert. That seems a cogent description. But...
Writing a compelling and coherent message might sound as easy as pie. Yet, the truth is that it can be as difficult as something completely unrelated to baked goods. Content is King but if writing good content was as easy as sitting down in front of the keyboard then...
