In the information security sector, one of our main aims is to change, create or reinforce some specific behaviour. How well we do this depends largely on whether or not the ‘product’ we design meets the needs of our ‘consumers’. Ineffective...
It’s 20 years since management guru Tom Peters coined the phrase ‘personal brand’ – the on-going process of managing our image to influence the way others think of us. Even if we don’t actively do this, we all have a personal brand by default. Like it or not, this is...
I stumbled across a news article, on the BBC website, about Consumer Regulators deciding to snap the lid down on activities by “influencers” on Instagram. Influencers can be both celebrities and non- celebrities. What they have in common are: A significant community...
