“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw’s pithy aside is good for many an occasion, and certainly a witticism worth bearing in mind when it comes to writing a brief for a marketing agency or...
As an information security professional, when communicating with the rest of your company, it is great if you add some sparkle in the form of slick videos, smooth images and maybe even cool audio. After all, this isn’t 1995 so we don’t need to rely solely on using...
Some are calling customer service and the customer experience (CX) the new business battleground. Market research firm Forrester says nearly three-quarters of businesses are making it their top priority. In just a few years’ time, it could overtake both price and...
Following on from the success of the Summit in Amsterdam, last week I found myself back in Stockholm with ISC2, Ciaran McMahon and Jessica Barker, to share insights into awareness, behaviour and culture. It’s always a warm welcome when people recognise you from...