Branding is “the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa,” says Jay Baer of digital marketing consultancy Convince & Convert. That seems a cogent description. But...
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw’s pithy aside is good for many an occasion, and certainly a witticism worth bearing in mind when it comes to writing a brief for a marketing agency or...
Go on admit it. The security folks think the guys in marketing are full of froth. Over in marketing they see the security guys as the humourless bringers of doom, destined to put a stop to any and every project they attempt. Well if what we have learned is right, it’s...
